Who we were
abt and Precinct – both market leaders in our own right.
abt
An internal and B2B communications specialist with a 40+ year track record of strategic and creative excellence in stakeholder engagement, change campaigns, events and content production.
Precinct
A brand specialist, renowned for its award-winning identity design, and widely regarded as Australia’s leader in the highly specialised fields of investor relations and financial communications.
So, why merge?
We’ve always been close, often working on mutual clients and projects – so the next step for us just felt right.
Precinct, as a predominantly design agency, found that, increasingly, their clients were asking them to extend their brand design into other communication media-video, motion graphics, animation, business presentations, events, branded environments and communication campaigns – enter abt.
Likewise abt found that as they delivered more integrated communication solutions, they needed to anchor their creative approach with more robust brand design and guidelines and gain more expertise in the financial communication space – enter Precinct.
Who we’ve become
We are a creative Communication Agency specialising in stakeholder communication.
We believe that businesses today need to work closely with two creative partners. The traditional Advertising Agency, which specialises in driving demand for a business’s goods and/or services and us, a new breed of Agency, one which works at the core of our clients’ businesses, engaging those stakeholder audiences they rely upon for growth and success.
With a team of more than 80, we have a diverse experience across strategy, communication planning, content and messaging, brand design, publications, screen production, digital and online, events and environments.
Our value lies in our understanding of our clients’ stakeholder audiences and their messages and an ability to deliver them in a manner that influences the way they think, feel and most importantly behave in relation to a brand or business message.
In short, we help grow businesses from the inside out.